Leveraging Millet Mission: Exploring MSME Opportunities in North East India as a Gateway for Exports to South-East Asia

Category: 2024 Series Written by Sabita Bhagabati & Tulus T.H. Tambunan Hits: 150

Sabita Bhagabati
Religious Studies Department
Faculty of Commerce and Management
Bhattadev University, India

Tulus Tambunan
Centre for Industry, SME. & Business Competition
Studies, Universitas Trisakti, Jakarta, Indonesia

 

Abstract

Millet, once considered a subsistence crop, is poised to become a strategic commodity, contributing significantly to the Indian economy through increased production and export. The North-Eastern region of India, currently a marginal producer of Millet, holds substantial potential for growth in this sector. Enhancing Millet Production in this region is crucial to establishing a robust trade network with Southeast Asian Nations. This paper explores the strategies and methodologies required to transform the North-Eaaster region into a key exporter of Millet, Focusing on Production enhancement and effective marketing approaches.

 

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